GoodMorning is one of the leading multigrain food & beverage providers in Singapore, offering a wide range of healthy meal replacement options including multigrain food, cereals, and drinks.
GoodMorning’s CEO, Dato’ Dr. Lim Sin Boo, sees the company as full of vitality and energy. Hence, he named the company after the sun ray every morning. After venturing in different industries, he found out that health care business proved to be more constructive and more meaningful. He believes that with their products, the company will foster a healthier community.
About the Company
Since its establishment in 2008, the business still upholds its philosophy, “Building a healthy society” while promoting healthy and trustworthy products to the general public. It continues to produce quality wholegrain products and health supplements. These products use only the best ingredients and are made with the latest and safest technology. To date, most of their products including cereals and grains, gain great attention in the market, including Singapore.
Certifications, Awards, Recognitions
In just 10 years, GoodMorning was able to acquire certifications and bagged numerous recognitions and awards, proving that the company itself is credible, and that the products are always in its superior quality.
Halal Certified (Halal Jakim)
Hazard Analysis and Critical Control Point (HACCP)
Insured of a total of RM1,000,000 in product liability
Agri-food and Veterinary Authority of Singapore (AVA Singapore)
International Organization for Standardization (ISO)
Good Manufacturing Practice (GMP)
GoodMorning Sdn Bhd – Asia Pacific Top CEO and Super Health Brand (2009)
Long Life Health & Beauty Award (2013)
Golden Eagle Prize and SME100 – Malaysia’s Fast Moving Companies Award (2015)
The Biggest Aluminum Can Replica by The Malaysia Book of Records
The BrandLaureate, The World’s SMEs Best Brand in Lifestyle – Wellness Solutions (2016)
Brand Leadership Award
Best Selling Product:
One of their best selling products is GoodMoning VGrains 18 Grains. GoodMorning understands the value and importance of 18 grains which they use in creating more variety of food, beverages, and even beauty products.